Sure, you could be in Paris, watching the F/W Haute Couture shows for Givenchy and Chanel. Or you could be where it’s really happening: on your phone, reading the Guild Of Dough blog, right at the forefront of 2026’s food trends. We’re like Vogue for vittles. Hojicha Matcha’s sophisticated older sister. Hojicha is roasted green tea, making it taste more nutty, with hints of toasted caramel. We’re expecting to see this in place of matcha in iced lattes, desserts and baked treats. Sure, it’s...

Cloud Dancer? Mocha Mousse? Veri Peri? Sure, they’re cute names, but what do they really mean ? Here at Guild Of Dough, we’ve taken some of our favourite shades of our bakes this year. Each crumb, each dash of flour, each missed chocolate chip – we’ve analysed them all to come up with colour profiles that really mean something to us. Like that golden pastry flake left on your jumper from your morning croissant. The caramel of the sesame seeds that fall off when you first slice into a loaf of...

Halloween is here. Turn off the lights, put out your jack-o’-lantern, load up on miniature Mars Bars - it’s time for marauding groups of disguised children to demand sweets from strangers. And what do we get in return? Nothing! No songs, no rhymes, no praying for your soul. Not even a rapping horse’s head. We may think of trick-or-treating as a modern imported tradition from our American friends, but its origins actually lie in medieval England. Souling is a practice that goes back at least...